Reading has always been my favourite activity. On highschool I've discovered Gabriel Garcia Marquez and his One hundred years of solitude still belongs to my favourites. Later on I fell in love with Isabel Allende's book Ines of my soul which unfolds story of Spanish conquistadora who helped to build the nation of Chile. Strong, magical stories which shaped my perception of the real world.
Stories help us to deepen our understanding of who we are and connect us to each other. They are powerful tool we can use to communicate and motivate.
From its nature, social entreprises have access to all sorts of compelling stories. People who fight their fate and win, people who lose. So why not to use storytelling to engage your audience?
Good elevator pitch is the first impression of your company and a way of how to get a meeting with investors. It shouldn't be longer than several seconds and as any good advertisment it should follow these rules:
Practical course which covers key steps social entrepreneurs need to tackle during the first months of establishing a new venture: