Good elevator pitch is the first impression of your company and a way of how to get a meeting with investors. It shouldn't be longer than several seconds and as any good advertisment it should follow these rules:
Read more on Venture Hack websites and on venture capital investor David Cowan blog post.
Note: The Venture Hack websites contain other useful resources, including hillarious Ali G pitching Ice cream gloves to Donald Trump video, pay them a visit.
Next step is the business plan - we may have tendencies to write a long document which will give us good feeling that we've done a good job in regards of market research and thinking through the business model, but this may not be the best way forward. In words of David Cowan: “PowerPoint plans greatly increase your chance of getting a term sheet, or at least the dignity of a quick no.”
Investors usually do not have time to read your 50 pages long business plan. Instead, create a 'deck' - about 10 pages long presentation with your story:
Prepare detailed back-up slides to explain how you arrived to numbers in your financial statements.
Read the full article here.
if you are looking for Social entrepreneurship tailored resources, check out the Hardvard i-lab video.
Main points to take away: