An Introduction to Marketing
This course is delivered by three professors of Wharton's marketing faculty, which is consistently ranked as the #1 marketing department in the world.
The topics cover:
Branding - marketing strategy and brand positioning, customer decision making process, brand communication and repositioning.
Customer centricity - establishing competitive advantage through customer centricity, how this concept be profitable and customer relationship management (CRM)
Go-to market strategies - omni-channel strategy and online-offline interaction, how to find lead users and facilitate influence and contagion, social targeting, social advertising and persuasion.
So far the most useful marketing course we've ever taken!
The secret power of brands
Get under the skin of brands as we reveal the secret powers behind the most potent commercial and cultural force on the planet.
This course prepared by the Norwich Business School at the University of East Anglia in association with Wolff Olins, one of the world’s most influential brand consultancies.
The concepts are built on experiences of practitioners at companies as Virgin or Google. The course promises to introduce you to the latest methods and theories from the worlds of brand, design and technology.
If you are really into a branding, you may also be interested in the HBR article Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places