Reading has always been my favourite activity. On highschool I've discovered Gabriel Garcia Marquez and his One hundred years of solitude still belongs to my favourites. Later on I fell in love with Isabel Allende's book Ines of my soul which unfolds story of Spanish conquistadora who helped to build the nation of Chile. Strong, magical stories which shaped my perception of the real world.
Stories help us to deepen our understanding of who we are and connect us to each other. They are powerful tool we can use to communicate and motivate.
From its nature, social entreprises have access to all sorts of compelling stories. People who fight their fate and win, people who lose. So why not to use storytelling to engage your audience?
Once upon a time...
To write a good story, you need three simple components: a problem, hero on his quest to solve a problem and a solution.
Watch film maker Andrew Stanton sharing what he learned about storytelling, using excellent examples from his films "Toy Story", "Finding Nemo" or "WALL-E".
"Use what you know. Draw from it. It doesn't always mean plot or fact. It means capturing a truth from your experiencing it, expressing values you personally feel deep down in your core."
Danger of a single story
Constructing an engaging story is one thing but when we tell a story in a context of the third sector, we should also make sure that we examine our problem from various angles - does it challenge or support social stereotypes? Does it help our audience to better understand our beneficiaries? Is our 'lesson' easily understandable and can people relate to it?
It was actually Chimamanda's Adichie speach about a danger of a single story on TED talks which inspired me to learn more about the storytelling:
Stories can empower or break the dignity of people. When only single story is told, it can easily become the only story - like a story of Africa, "fighting senseless wars, dying of poverty and AIDS, unable to speak for themselves and waiting to be saved by a kind, white foreigner".
Never tell a single story.